Videos Help Patients Choose the Right Doctor


Primary care physician Steven Rothschild, MD, is one of more than 200 doctors at Rush University Medical Center whose videos are posted online.

By Cari Kornblit

Back when I was a newcomer to Chicago, I needed to find a new primary care doctor as I was overdue for a check-up. So I asked the few people I knew for recommendations. But what if I could have watched short videos of the doctors I was choosing between to get an idea of each doctor’s personality and philosophy of care, and then made a more informed decision? I’m now involved in a project that gives people that option.

Rush already has an online tool, Find-a-Doctor, where you can search for a doctor in a range of ways — like by location, specialty, even by a specific disease or symptom. Since January, we’ve been interviewing doctors to create brief videos to add to their Find-a-Doctor profiles. Now you can watch a brief snippet featuring the doctor and get a better sense of what that person is really like. Why did they get into medicine? How did they choose their specialty? What motivates them to keep practicing? What informs their approach to treating patients?

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