The average patient would jump at the opportunity to interview a doctor before choosing to see them in their clinic. I’m kind of lucky. I’ve interviewed more than 400 Rush University Medical Center physicians — and counting.
My company has been contracted by Rush to produce the profile videos that accompany each physician’s Find-a-Doctor online profile. The goal of these videos is to help prospective patients find the doctor who’s right for them by bringing each physician’s credentials and personality to life.
Almost three months after we started this project, my mother emailed me — and my brother and sister — with the kind of news you never want to hear. My father was diagnosed with early-stage prostate cancer.
Since my parents don’t live in Chicago, I quickly started looking at websites of hospitals in their city. I wanted more information about treating the disease, and — more than anything — I really wanted to see if any of the hospitals had physician profile videos that were similar to the ones we were producing for Rush. Fortunately, one hospital did — and surprisingly they had more videos from urologists than most other specialties (and actually only a handful of the specialties at this hospital even had doctors with videos). I read through the profiles of all of the urologists, but felt more drawn to the ones that included videos. I called my parents and asked them to look at all of these urologists’ profiles.