All About Being Baby Friendly

BabyRush is pleased to be part of the international trend toward creating “baby friendly” facilities. Part of being baby friendly means supporting exclusive breastfeeding and creating an environment that encourages bonding with your baby.

We understand breastfeeding can be a challenge, which is why we’re here to help moms and their babies on this journey. Our nurses and lactation consultants are trained to assist new moms and babies with breastfeeding. Ultimately, whether you choose to breastfeed or not is your choice. We are here to support you bonding with your baby whatever your decision.

Skin to Skin During the “Golden Hour”

The “golden hour” is the time immediately after delivery when the baby is dried off and placed directly on mom’s chest with the baby’s skin against mom’s skin, which is called “skin to skin.” Spending this first hour right against mom’s skin makes it much easier for the baby to adapt to the outside world. During this time the mom will be the only one holding the baby. The nurse may check the baby’s vital signs while the mom holds the baby in skin to skin. Visitors can come to see the mom and baby a few hours later.

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