This year’s holiday card celebrates a historic moment at Rush by featuring a dramatic shot of Rush’s new hospital set against Chicago and the skyline looking east. The words featured on the front say exactly what many of us close to Rush have been feeling … joy, pride, excitement and anticipation.
Truly, Rush employees, patients and Chicago’s surrounding community have been watching and waiting anxiously for this moment — to move into “the future of medicine” here at Rush.
So what image could possibly capture the emotion we have all been feeling? Well, last month, in an effort to continue to share what’s great about Rush’s new Tower, Rush’s marketing department had photos taken from a helicopter for our upcoming ad campaign. The chosen photo from that shoot used for the card presents a unique perspective of Rush’s impressive facility. While the shot is very real, a few “enhancements” were made to the sky to give it a magical quality — fitting for the holidays and for a patient care tower that can give so much to so many people.
Apologies to Saturday’s cast for the extra-long commercial shoot. They were nearly four hours “on set.” But what a set it was: the ninth-floor green roof of the new hospital, under a warm autumn sun, facing downtown Chicago.
The fortunate weather provided a clear view of the skyline and relieved concerns about a chilly cast. To achieve a visual balance while maintaining authenticity in their work attire, we’d risked at least one of them being underdressed.
From a less desirable indoor location, we followed the Rush staff on monitors. Unscripted and unrehearsed, they had no trouble discussing advantages of the three-story platform they stood atop:
the advanced technology and their hand in its design
the Rush collaborative spirit, its benefits to patients and how it would be enhanced by the mingling of services Continue reading →
You would have thought we’d never seen a helicopter before. From our offices across the Eisenhower, we watched it fly in circles over our campus, some of us with cameras out. From west to east, then north somewhere behind our building and out again. I bumped my head on the window a few times.
Yesterday’s excitement seems silly today — taking pictures of a chopper that’s taking pictures of our new hospital. The chopper did the real photography.
And there’s the irony. For years we’ve chanted “It’s not about the building,” our mantra for the communication we would conduct once the hospital was built. Then, for that very purpose, I’d directed a camera to point at it from every possible external angle. As it turns out, the quickest route to our most important message is by way of the building’s architecture.
More about that later. It’s time to get to work for the next shoot. The sun is not up, but it’s time.
Four nurses made a TV commercial for Rush yesterday. The “cast” arrived, their fingers full of hangers to hold their own wardrobe options.
They had no scripts. They would speak in their own words for a good two hours while an array of cameras and crew focused on their every word. It was a bit intimidating, one nurse admitted, but they would all become comfortable soon enough.
In so many ways it was like every other Rush commercial shoot. But in one big way it was so different. This group will help tell the story of the new hospital at Rush.
After a week’s worth of rain, the weather forecast looks good for today’s shoot. That’s a relief. We need it to capture a key part of our message.
Terry Peterson, Rush's vice president of government affairs
By Terry Peterson
Rush’s new hospital building and our other campus improvements will do even more than transform health care in the Chicago area. The Rush Transformation also deepens and furthers Rush’s commitment to our surrounding community, providing jobs, job training and other economic opportunities to the residents of Chicago’s West Side.
Rush University Medical Center has been located on the West Side since 1871, and over the past few decades, it’s played a key role in the area’s emergence from a long period of economic struggle and physical decay. While two other medical schools moved away from the struggling neighborhood, Rush upheld its commitment to the area by investing in new facilities, including the Armour Academic Center, which opened in 1976, and the Atrium Building, which opened in 1982. In the following years, the West Side began to flourish as other new and refurbished buildings appeared, including offices and condominiums. Continue reading →
Here’s an atmospheric new image — from Rush Photo Group photographer Steve Gadomski — of the new hospital building at Rush University Medical Center. The state-of-the-art, 14-story building is scheduled to open in January 2012.
Gadomski explains how he photographed and prepared the image in this video.
Rush's new hospital building is scheduled to open in 2012.
By Cynthia Castronovo
Even though I have a great view of the north side of the new Rush hospital building from my office in the Triangle Office Building, I regularly review construction reports and walk the campus to see what other things are happening around the East Tower.
During a recent visit to the Orthopedic Building, I was excited to see a number of changes taking place on the south side of the East Tower, including two significant milestones — one functional and one aesthetic.
First, the walkways that connect the Atrium Building to the East Tower are now fully enclosed and really give you a sense of how these two facilities will function together.
These include an “on stage” walkway located on the south side of the East Tower that will be used by our patients and visitors, and a tiered set of walkways on the north side, which will be used by staff and patients. These “off stage” walkways connect corresponding floors on the third, fourth, fifth, seventh and eighth floors of the two buildings. All six of these walkways include glass and façade work that complements the rest of the new hospital’s base or podium. Continue reading →
The bridge that connects the main parking garage to the Atrium Building has always been a great place to stop and get a close look at the East Tower construction. And now, the view is even more exciting because the Edward A. Brennan Entry Pavilion is finally starting to take shape with steel structures connecting the new East Tower hospital building to the Atrium Building.
The steel already is in place for the main entry vestibule and the elevated walkway that will connect the fourth floor of the Atrium to the East Tower’s fourth floor — and future home to one of three consecutive floors of the interventional platform. When it is open, this walkway, which is on the south side of the two buildings, will be accessible to patients and visitors, as well as Rush personnel.
On the north side of the building, there will be a tiered set of walkways that will connect corresponding floors on the third, fourth, fifth, seventh and eighth floors. These walkways will be for patient and staff use only. Steel already has been erected on all floors on these north walkways. The third-floor walkway will connect the non-invasive imaging floor of the East Tower to a new elevator being installed in the Atrium that will serve floors one, three, four, five, seven, eight and nine.