This year’s holiday card celebrates a historic moment at Rush by featuring a dramatic shot of Rush’s new hospital set against Chicago and the skyline looking east. The words featured on the front say exactly what many of us close to Rush have been feeling … joy, pride, excitement and anticipation.
Truly, Rush employees, patients and Chicago’s surrounding community have been watching and waiting anxiously for this moment — to move into “the future of medicine” here at Rush.
So what image could possibly capture the emotion we have all been feeling? Well, last month, in an effort to continue to share what’s great about Rush’s new Tower, Rush’s marketing department had photos taken from a helicopter for our upcoming ad campaign. The chosen photo from that shoot used for the card presents a unique perspective of Rush’s impressive facility. While the shot is very real, a few “enhancements” were made to the sky to give it a magical quality — fitting for the holidays and for a patient care tower that can give so much to so many people.
We’ve been doing our best to spread the word about Rush’s new hospital, and we’re encouraging others to do the same by using the #NewRushHospital hashtag on Twitter. Since our dedication, ribbon-cutting and community events last week, we’ve been pleased by all the buzz.
Following is a sampling of what folks are saying about new hospital, which opens in early January. Don’t hesitate to weigh in, and to follow Rush on Twitter at @RushMedical.
Towering achievement; new Rush hospital could be Chicago's next great building; patient experience will tell if ... http://t.co/EJLBAPxQ
Tony Perry, MD, clinical transformation officer at Rush, during a recent ad shoot for the new hospital.
By Lori Allen
Teamwork at Rush being what it is, there’s no surprise in the numbers of people who helped make last week’s marathon photo shoot a success. Among those we have to thank:
Jessica, who walked a good mile for just a few good steps. Selected for her petite size, she paced back and forth next to a tall ladder, which served as the photographer’s perch. For sharing Jessica with us, we thank her manager, the suitably branded Rachel Rush, whose last name is the only one I’ll use today.
John, Tony, MaryAlice and Josh -– a highly specialized group of clinicians who together are the cast for a new TV commercial. We were amazed at your ability to talk for more than two hours about air.
A band of people from multiple departments who came to our rescue, not long before shoot time, and zealously readied the new hybrid OR for cameras. You could compete against any home makeover crew and win.
Cynthia (Cindee) Castronovo at a recent shoot for an ad about Rush's new hospital.
By Cynthia Castronovo
After spending over five years working closely with the Office of Transformation team as it helped design and build Rush’s new hospital, it recently occurred to me that my role has shifted as we get ready to open it. My communication efforts have changed from tracking the building’s progress and celebrating its milestones, to preparing employees to move into the Tower in January.
Now, instead of sitting in meetings with architects and construction workers, I am working with the operational people who will be moving into this beautiful new building. I now sit on a number of committees and have a whole new appreciation for the synergies that take place when you have the right people in a room — all working with a common goal. Continue reading →
Excitement is building at Rush University Medical Center as we count down to the opening and move-in day of our new hospital on Jan. 9. Plans and preparations are under way for a sneak peek tour of the new building, and Rush is inviting our surrounding community, current patients and their families and friends to come in and see what we’ve been working on over the last few years to bring an even higher level of care to those that matter most to us, our patients.
One-hour, self-guided tours will be offered on Saturday, Dec. 10, between 9 a.m. and 5 p.m. So mark your calendars and save the date, because this will be an opportunity to see the future of medicine and how this building was planned from the inside out to provide the highest quality of care.
You may ask yourself if spending part of your Saturday touring a hospital is something worth considering. Let me share some more details about the sneak peek tour so you can make a more educated decision.
Unique design: The patient tower’s unique butterfly-shaped design may be of interest to community members who enjoy viewing unique Chicago architecture. On the tour, you’ll learn about how caregivers and patients played a central role in the Tower’s design. Continue reading →
Apologies to Saturday’s cast for the extra-long commercial shoot. They were nearly four hours “on set.” But what a set it was: the ninth-floor green roof of the new hospital, under a warm autumn sun, facing downtown Chicago.
The fortunate weather provided a clear view of the skyline and relieved concerns about a chilly cast. To achieve a visual balance while maintaining authenticity in their work attire, we’d risked at least one of them being underdressed.
From a less desirable indoor location, we followed the Rush staff on monitors. Unscripted and unrehearsed, they had no trouble discussing advantages of the three-story platform they stood atop:
the advanced technology and their hand in its design
the Rush collaborative spirit, its benefits to patients and how it would be enhanced by the mingling of services Continue reading →
You would have thought we’d never seen a helicopter before. From our offices across the Eisenhower, we watched it fly in circles over our campus, some of us with cameras out. From west to east, then north somewhere behind our building and out again. I bumped my head on the window a few times.
Yesterday’s excitement seems silly today — taking pictures of a chopper that’s taking pictures of our new hospital. The chopper did the real photography.
And there’s the irony. For years we’ve chanted “It’s not about the building,” our mantra for the communication we would conduct once the hospital was built. Then, for that very purpose, I’d directed a camera to point at it from every possible external angle. As it turns out, the quickest route to our most important message is by way of the building’s architecture.
More about that later. It’s time to get to work for the next shoot. The sun is not up, but it’s time.
Four nurses made a TV commercial for Rush yesterday. The “cast” arrived, their fingers full of hangers to hold their own wardrobe options.
They had no scripts. They would speak in their own words for a good two hours while an array of cameras and crew focused on their every word. It was a bit intimidating, one nurse admitted, but they would all become comfortable soon enough.
In so many ways it was like every other Rush commercial shoot. But in one big way it was so different. This group will help tell the story of the new hospital at Rush.
After a week’s worth of rain, the weather forecast looks good for today’s shoot. That’s a relief. We need it to capture a key part of our message.