This year’s holiday card celebrates a historic moment at Rush by featuring a dramatic shot of Rush’s new hospital set against Chicago and the skyline looking east. The words featured on the front say exactly what many of us close to Rush have been feeling … joy, pride, excitement and anticipation.
Truly, Rush employees, patients and Chicago’s surrounding community have been watching and waiting anxiously for this moment — to move into “the future of medicine” here at Rush.
So what image could possibly capture the emotion we have all been feeling? Well, last month, in an effort to continue to share what’s great about Rush’s new Tower, Rush’s marketing department had photos taken from a helicopter for our upcoming ad campaign. The chosen photo from that shoot used for the card presents a unique perspective of Rush’s impressive facility. While the shot is very real, a few “enhancements” were made to the sky to give it a magical quality — fitting for the holidays and for a patient care tower that can give so much to so many people.
Kimberly Sareny is director of graphic design at Rush University Medical Center.